Proposal for Iris Cocreative

Project Support for Uncommon Partners

Creative Direction: James Redenbaugh
Project Lead: Ellen Keith Shaw

Phase 1 | Discovery & Visioning

  • 1-2 Vision Sessions

  • Sitemap creation process

  • Mood-Board Facilitation
    (Visual inspiration gathering)

  • Visual Strategy Development
    ‍(Articulating a visual strategy)

  • Brand Guideline creation process leveraging existing logo
    Level 1 - (typographies, colors, logos, buttons, and standard graphic elements)

  • Creative Brief to guide the rest of the process

Phase 2 | Structure & Content

  • 1-2 Story Sessions

  • (site-wide) Content Doc and Content Facilitation/Content Coaching
    ‍Level 1 - (it’s largely up to you to prepare your content, we help you find the words and create the structure with you)

  • Visual Storytelling Framework
    Exploring together the visual story we want users to experience

  • Basic Pattern and/or Visual Language Exploration

Phase 3 | Design

  • 1 Primary Design Review

  • 1 Design Sign-off Session

  • Streamlined Website Design Process in Figma focusing on key pages and components

  • Up to 3 Unique Page Designs
    (additional pages can use the same or similar designs)

  • Up to 3 Unique Graphic assets
    Can include illustrations, icon sets, patterns, artworks

  • Mobile-responsive Layouts

Phase 4 | Development

  • 1 Primary Development Review

  • 1 Final Sign-off Session

  • Development of up to 3 Unique Pages

  • Webflow Website Development Process

  • 1 - 3 CMS customizations
    (custom post types, blog, resources, etc)

  • Simple SEO Optimization

  • Testing and Launch Process

  • 1 Round of Bug Fixes and Alterations

  • 1 Recorded Training Session on How to Use your Website

Ongoing | Systems Thinking

• Parallel conversations as we go along, incorporating existing Iris Cocreative workflows while also bringing in Ellen’s own experience running similar client projects

• Documenting the journey as we move through the project, thinking strategically about how it might be replicated for future projects. The format this will take will be determined as we move through the project.

Project Fee: $4,500

Creative Rights

All final digital files and content generated during this project will belong to Iris Cocreative (Client). Ellen Keith Shaw (Designer) reserves the right to include this project in their portfolio and use it for self-promotion upon project completion. Designer will credit Client as the studio under which the work was completed in a prominent place on any published case studies.

Payment Schedule

  • 50% retainer fee to block project time on calendar

  • 25% due after Structure and Content phase is complete 

  • Final balance due upon the Design phase is complete

  • Prices do not include font licensing or images if required

  • Payment is due 14 days after invoice is sent.

Project Scope

Any work outside of project scope outlined above will be flagged by Designer and communicated to Client. With client’s approval, additional work will be billed at a rate of $150/hr.