website strategy + custom site design + codingBlack & Brown in the Middle
Black & Brown in the Middle came to EKS because it was time to rethink their brand strategy, and how they communicated with their audience. Together we took their existing brand elements and built a site that serves as a platform to elevate the work that they do.
see the work at: blacknbrownitm.com
photography by: karen santos
The resulting website was built upon the palette, font, and general feel of Black & Brown in the Middle. We expanded their brand language through the overlapping elements to nod to the logo and the patchwork—verus linear—nature of the craft of storytelling. We also selected fonts for the site that intentionally worked seamlessly with the existing brand.
Each project begins by creating a website strategy document based on conversations with the client.
This serves as the foundation of all of the work that follows and ensures that the choices made are intentional ones.
